Location is key

I know a lot of people complain that coffee at Starbucks is ridiculously expensive, but that's usually because they are not buying regular brewed coffee when they go there. If you are asking for an "iced, grande, caramel, triple, non-fat latte, easy ice", or any other espresso drinks that are as ridiculously customized, then yes, you might be paying around the ballpark of $5. However, if you went to the counter and asked for a "tall bold", essentially a ready-made dark roast brewed coffee, you'd be paying around the $1.50 range, give and take a couple of dimes...probably a little more pricey than Tim Hortons but not to the point of unreasonable.

Every time I take the T at my home stop, next to the gates is this little donut/coffee shop that makes the station smell like heaven. The line up is long and the place is always busy. One day, as I watched my train leave the station without me, I decided I'd give the place a try while waiting for the next train to arrive. I asked for a medium hazelnut coffee (I admit I'm a lover of flavoured coffee) and the total came to be $2.05. I was a bit shocked because from what I recall, a "Grande bold" at Starbucks in Canada was exactly $2 after tax. This coffee is not only five cents more, but the price is also in AMERICAN. Admittedly though, if I were to ask for a hazelnut flavoured shot at Starbucks, it'd be thirty cents more so I accepted that cost in my head after doing some thinking. Was the coffee good you ask? It was decent, as far as I could tell (I asked for two cream and two sugar and it ended up tasting like quadruple-quadruple on crack).

A few weeks went by without me missing the train so I didn't have the opportunity to stop by this little stand again...but then one day, I decided, I believe on a weekend, to spend that $2.05 again because Adam's mom gave me a bag of change she didn't want. I carefully counted out the exact change in pennies, nickels, dimes, and quarters before I left the house, only to be told that the price is $2.30 after I ordered. Apparently last time a mistake was made last time and I was not charged the extra quarter for the hazelnut flavour. I had to give the man bills rather than getting rid of the change, but that's not the point. I felt a little ridiculous walking into the train with an un-corporately-branded cup of joe that cost me more than what I would have paid for had I gone to Starbucks (especially because I don't pay for the price of syrup with my registered Starbucks card (I know, I have issues)).

Now some of you might point out the shallowness of the above comment...why does the brand even matter? Shouldn't you just pay for the quality of the coffee? Well, yes, of course, ideally, if the coffee was that good, it would be worth it to pay a little more, brand-name or not, especially when it's just a cup of coffee and not an ugly little handbag with little G's printed all over it. Well I guess my point is, Starbucks jacks up the price of their brewed coffee because they can. They have upped their branding enough (with all the advertising and customization and interior design) so that their pricing appears justified. The question is, what justifies the coffee price next to the T? Their coffee is not, by any means, so good that I'm willing to pay more than for an avg Dunkin Donut coffee. My answer: location, location, location.

On another note, I should make a new tag for my coffee posts.